About Matoborwa

We are a food company in Tanzania, East Africa. We process the agricultural products of the region to deliver nutritious and healthy food products. Matoborwa was established with the generous support of Terunuma Katsuichi Shoten in Ibaraki, Japan.

Our journey began with the registration of the Japanese sweet potato variety “Tamayutaka”, and the production of its dried potato. Through close collaboration with local farmers to improve quality, we are now proud to offer premium dried sweet potatoes.

Dried sweet potatoes are made by naturally converting the starch in potatoes into sugars, without any added sugar. Since 2016, we have applied this same technique to create no sugar dried fruits, which have been enjoyed by a growing number of customers.

From the very beginning, we have also focused on developing products tailored to the African market. The first of these was “Vitamu”, a sweet potato crisp. More recently, our peanut and sesame bars, based on Japanese confectionery technology, have become very popular.

As Africa’s young population continues to grow, demand for affordable and nutritious food is increasing. We aim to expand the potential of Tanzanian agricultural products and contribute to the country’s development through food processing.

Matoborwa Co. Ltd.
Tatsuo Hasegawa (MD)